Sturt Road, Seacombe Gardens, South Australia 5047, Australia
info@premium-wine.com.au0416 797 280
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LEGAL & PRIVACY

Privacy Policy

Effective and last updated: 25 August 2026

ContentsScopeInformation we collectHow we use informationCookies and analyticsDisclosure and overseas processingYour rightsPrivacy complaintsContact us

Premium Australian Wine Pty Ltd (collectively, “Premium Australian Wine”, “we”, “us” or “our”) respects your privacy. This Privacy Policy explains how we handle personal information in connection with premium-wine.com.au, our communications, product enquiries and related business activities.

1. Scope and applicable law

We handle personal information in accordance with applicable privacy and direct-marketing laws, including the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles where they apply, and the Spam Act 2003 (Cth). Additional rights may apply to individuals in other jurisdictions.

This Policy applies to information we collect through our website, email, telephone, forms, events and direct dealings. It does not govern third-party websites or services that operate under their own privacy policies.

2. Personal information we collect

Depending on how you interact with us, we may collect:

  • identity and contact information, such as your name, email address, telephone number, delivery or business address and organisation;
  • enquiry, account and relationship information, including products of interest, correspondence, tasting or event requests and trade-customer details;
  • transaction and fulfilment information if you arrange a purchase with us, including order, delivery and payment-status records; payment card details are handled by the relevant payment provider and are not intended to be stored by us;
  • marketing preferences, newsletter subscription status and records of consent or unsubscribe requests;
  • technical and usage information, such as IP address, device and browser type, pages viewed, referring page, approximate location, diagnostic data and cookie identifiers; and
  • information required by law, for fraud prevention, age-restricted product compliance or dispute resolution.

We do not intentionally collect sensitive information unless it is reasonably necessary for a lawful purpose and collected with the consent or authority required by law. Our products and services are intended for adults of legal drinking age; we do not knowingly collect personal information from children.

How information is collected

We collect information directly from you when you contact us, subscribe, complete a form, attend an event or conduct business with us. We may also receive information from authorised representatives, service providers, publicly available business sources and automatically through website technologies.

You may interact with us anonymously or using a pseudonym where lawful and practicable. We may be unable to respond fully, verify age, deliver products or provide a requested service without certain information.

3. How we use personal information

We collect, hold, use and disclose personal information where reasonably necessary to:

  • respond to enquiries and provide information about our wines, availability, events and services;
  • manage customer, supplier, distributor and trade relationships;
  • process and fulfil agreed transactions, communicate service updates and maintain business records;
  • send marketing communications where you have consented or where otherwise permitted by law;
  • operate, secure, troubleshoot and improve the website and our services;
  • prevent misuse, fraud, security incidents and unlawful activity;
  • comply with legal obligations and enforce or defend legal rights; and
  • perform internal administration, reporting, auditing and business planning.

Where European Economic Area or United Kingdom data-protection law applies, our legal bases may include performance of a contract, compliance with law, our legitimate interests in operating and protecting our business, and consent where required. You may withdraw consent at any time, without affecting processing already carried out lawfully.

4. Direct marketing

We may send news, product releases, invitations and offers where permitted by law. Electronic marketing identifies the sender and provides a functional unsubscribe method. You can opt out at any time by using the unsubscribe facility or contacting us. Service, transaction and legally required communications are not marketing messages.

5. Cookies and analytics

Necessary cookies and local storage support security, remember privacy choices and provide core website functions. With your permission, optional analytics technologies may help us understand aggregate website use and improve performance. You can accept, reject or change optional-cookie choices through Cookie settings on the website.

Browser settings may also block or delete cookies, although doing so can affect website functions. We do not sell personal information. We do not use optional analytics before the consent choice recorded by our cookie controls permits it.

6. Disclosure and overseas processing

We may disclose personal information only as reasonably required to:

  • technology, cloud hosting, content delivery, image hosting, analytics, communications and cybersecurity providers;
  • payment, logistics, professional advisory, insurance and business-service providers;
  • authorised distributors, event partners or contractors involved in delivering a requested service;
  • regulators, courts, law-enforcement bodies and other recipients where required or authorised by law; and
  • a successor or proposed successor in connection with a lawful sale, merger or restructuring, subject to appropriate confidentiality protections.

Some providers process or store information outside Australia, including in the United States and other countries in which their infrastructure or support teams operate. Privacy protections in those countries may differ from Australian law. Where required, we take reasonable steps to use providers and contractual safeguards appropriate to the information and the circumstances.

7. Security and retention

We use reasonable technical and organisational safeguards designed to protect personal information against loss, misuse, interference and unauthorised access, modification or disclosure. No internet transmission or storage system can be guaranteed completely secure.

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, to maintain required business and tax records, and to establish, exercise or defend legal claims. We then delete, destroy or de-identify it where lawful and practicable.

8. Access, correction and other rights

You may ask us to provide access to personal information we hold about you or correct information that is inaccurate, out of date, incomplete, irrelevant or misleading. We may need to verify your identity. If an exception permits us to refuse a request, we will generally explain the reason and available complaint mechanism as required by law.

Depending on where you live, you may also have rights to request deletion or restriction, object to processing, withdraw consent, receive portable data or complain to a data-protection authority. These rights are subject to applicable conditions and exceptions. To exercise a right, contact us using the details below.

9. Privacy complaints

Send a written complaint describing the issue and your preferred contact details to us. We will acknowledge and investigate the matter and aim to provide a substantive response within 30 days. If you are not satisfied, you may contact the Office of the Australian Information Commissioner or another regulator with jurisdiction.

10. Changes to this Policy

We may update this Policy when our practices, technology or legal obligations change. The current version will be published on this page with its effective date. Material changes will be communicated where required by law.

11. Contact us

Premium Australian Wine Pty Ltd
Sturt Road, Seacombe Gardens
South Australia 5047, Australia
Email: info@premium-wine.com.au
Telephone: 0416 797 280
Website: premium-wine.com.au
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